In a digital-first world where celebrities and platforms are constantly finding new ways to connect with fans, rapper Snoop Dogg and Telegram just proved how powerful the combo of star power and tech can be. Their latest collaboration—a drop of limited-edition digital gifts—sold out in just minutes, sending fans into a frenzy and grabbing headlines across the internet.
Telegram, one of the world’s fastest-growing messaging apps, recently launched a new feature that allows users to buy and send “digital collectibles” or celebrity-inspired digital gifts. And what better way to kick things off than with Snoop Dogg, the hip-hop legend who has always been ahead of the curve when it comes to tech, gaming, and the world of NFTs.
On July 5, 2025, Telegram dropped a series of Snoop Dogg-themed digital gifts. These collectibles were available for purchase directly through the app using Telegram Stars, a new in-app currency. Prices started at around $2, and each digital gift could be sent in chats to friends and followers—similar to how people already send stickers or emojis, but with an exclusive, limited-edition twist.
Within minutes, the entire Snoop Dogg collection was gone.
Telegram confirmed that all units were sold out shortly after the launch, marking the event as one of the most successful digital gift drops on the platform to date. The company said this response shows just how strong the demand is for celebrity-driven digital content—and also highlights how users are embracing digital currency and in-app purchases more than ever.
So what exactly were these digital gifts? Think animated stickers, mini video clips, and music snippets—all designed in Snoop Dogg’s signature style. There were also a few “rare” editions included in the drop, making them even more desirable for fans and collectors.
This collaboration between Telegram and Snoop Dogg is part of a larger push into the digital economy. Over the past year, Telegram has been building new monetization tools for creators and brands, giving them the power to connect directly with fans, offer exclusive content, and earn revenue—all within the app. Telegram Stars is a big part of this plan.
Snoop Dogg, who has already made waves in the NFT world and the metaverse, saw this as another chance to bring his brand to the digital age. He has always shown interest in experimenting with tech trends, and this Telegram drop just reinforces his status as an early mover in the celebrity-tech space.
The success of the drop isn’t just about celebrity hype. It also says something deeper about how people—especially younger audiences—engage with content and creators today. Sending a digital gift in a chat may seem like a small gesture, but when it’s an exclusive item tied to a celebrity, it creates a sense of ownership, identity, and participation. It’s like wearing a fan t-shirt, but inside a chat app.
The sell-out also sends a strong signal to other celebrities and influencers. As digital communication platforms like Telegram evolve, they’re becoming more than just places to message friends—they’re turning into creative ecosystems where fans can engage, support, and collect.
Telegram plans to keep the momentum going. The company said it will continue partnering with global stars and creators to roll out similar collectible drops in the coming weeks. And if Snoop Dogg’s launch is anything to go by, there’s going to be a lot of excitement ahead.
For users, the experience is simple. They can buy Telegram Stars through in-app purchases, browse celebrity gifts, and send them directly in chats. For creators, it’s a new revenue stream that doesn’t rely on ads or traditional content platforms. It’s direct, instant, and tailored to how people already use their phones every day.
In many ways, the success of this launch highlights the merging of entertainment, digital ownership, and social media. Just as social platforms have turned fans into communities, Telegram is now turning those communities into marketplaces—where support for your favorite artist can be as easy as sending a collectible in a chat.
Whether you’re a fan of Snoop Dogg or just interested in the future of digital engagement, this collaboration shows what’s possible when tech meets pop culture. The big question now: who’s next?
With more celebrities likely to join the platform soon, and with Telegram making it easier to access and trade these gifts, we could be looking at the start of a whole new trend in how fans and stars connect online.
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